Came to Vegas in 1947 started working downtown in 1951, an icon standing tall as the ambassador to all things Sin-City.
No it's not Oscar Goodman although he is actually older. Its Vegas Vic. The instantly recognizable figure-head of downtown Las Vegas. But whats the story behind Cowboy Vic?
In 1947 he was drawn up (literally) as a marketing scheme, through the Chamber of Congress. A new symbol of friendly Las Vegas. Vic's face started popping up on matchbooks, postcards, travel ads and just about anything used to promote Las Vegas. Then in 1951, the owners of the Pioneer Club had him turned into a 40 foot tall neon mascot with a voice box and actual smoking cigarette. He was placed at his watch, over the doors to The Pioneer Club, and began a long residency downtown.
1995 brought a scare to the tall cowboy, new owners Steve Burnstine and Marc Curtis shut down operations at The Pioneer Club, but the building remained and Vic did as well. Now owned by Shiff Enterprises he was restored again after the renovations in the early 2000's.
He's over 65 and Vegas Vic is still hard at work, he retains the title as the longest running advertising campaign for Las Vegas.